Hi, I'm Don Neal and welcome to what I hope you'll find is a fresh approach to how you think about your business, your job and, occasionally, your life. I Iook forward to hearing your questions, ideas and feedback.

Thanks, and here's to the future.

We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.
Have you ever thought what it means to be preoccupied? We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.

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We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.
Like many of the quotes that catch my attention, I saw “Change Is Inevitable … Improvement Is Optional” outside of a church that I was driving past. And it got me thinking.

One truth I have come to know and accept is that change is not only inevitable but that EVERYTHING changes. Seasons, relationships, temperature, minds, bodies, governments, currencies, plans … everything. Change occurs from within us and from within the conditions and environment of the world in which we live.

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The Standard Deviation of Life
You remember the concept of standard deviation from high school statistics. It’s the measure of a set of data relative to a mean or a norm. It’s a way to quantify variation. A quick example, courtesy of Wikipedia, tells us that the average height for adult men in the United States is about 70 inches, with a standard deviation of around 3 inches. This means that most men (about 68%, assuming a normal distribution) have a height within 3 inches of the mean, or one standard deviation, and that almost all men (about 95%) have a height within 6 inches of the mean, or two standard deviations. If the standard deviation were zero, then all men would be exactly 70 inches, or 5ʹ10ʺ.

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Who Is Your Competitor?
Seems like an obvious question. Your competitor is anyone operating in your market that offers a similar product or service to yours.

Think for a minute, however, about alternatives to what your organization does as indirect competitors. Think beyond your core direct competitors.

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A Different Kind of Eclipse
Today marks the first total solar eclipse in the United States since 1979. Most of us will either experience it live or watch it on video. This will be a shared national experience, a nice momentary intermission from our daily groove, and I, for one, am looking forward to it..

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Right Now Is the Youngest You Will Ever Be for the Rest of Your Life
Having recently celebrated a birthday, I was thinking about being young and being old. I decided that it’s really just about being. Being who I am, at this age, at this moment in my life, at this stage of my career, my life, my journey.

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If you want great cheese, start with great culture
One of the great technological breakthroughs of our earliest civilizations was the process used to make cheese. This technology was built upon the use of “starter cultures” to control the “ripening” process of converting milk sugar into lactic acid.

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When I sit in a chair, I take for granted it will support me. When I turn on the faucet, I take for granted the water is clean and I won’t get sick if I drink it. And even when I fly, I take it for granted that I’ll land safely.

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Don's Blog: Nonprofit is a Tax Status, NOT a Business Model
Is your organization a nonprofit? If so, that means you have a mission to serve a constituency, educate them, advocate for them and provide opportunities for connections, community and commerce. However, being a nonprofit doesn’t mean that you shouldn’t earn a profit.

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360 Live Media Founder & CEO Don Neal was onsite at the 2017 Aspen Ideas Festival. Watch as he shares three insights for experience designers and event professionals.

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