A seasoned marketing advisor, author, speaker and practitioner, Don is pioneering a new approach to the most powerful media platform—live media. Don believes that live media is the original social media and the medium that has the greatest influence on behavior.

Don founded 360 Live Media, a full-service marketing, strategy and experience design agency. The company focuses on helping organizations achieve greater levels of success with new approaches to member research, annual meeting and trade show reinvention and organizational branding.

During his storied career, Don has served as the CMO at Fortune 100 insurance brand Marsh McLennan, as a marketing and advertising executive on Madison Avenue with Omnicom’s Rapp Collins agency, as the CEO of Focalpoint Marketing and was the co-founder of Hallmark Cards Loyalty Group.

Don has been an adjunct graduate professor of marketing and branding and Georgetown University. He also served as Chairman of the Board of the Catalogue For Philanthropy and is an active member of the association community.