Have you ever thought what it means to be preoccupied? We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.
Like many of the quotes that catch my attention, I saw “Change Is Inevitable … Improvement Is Optional” outside of a church that I was driving past. And it got me thinking.
One truth I have come to know and accept is that change is not only inevitable but that EVERYTHING changes. Seasons, relationships, temperature, minds, bodies, governments, currencies, plans … everything. Change occurs from within us and from within the conditions and environment of the world in which we live.
You remember the concept of standard deviation from high school statistics. It’s the measure of a set of data relative to a mean or a norm. It’s a way to quantify variation. A quick example, courtesy of Wikipedia, tells us that the average height for adult men in the United States is about 70 inches, with a standard deviation of around 3 inches. This means that most men (about 68%, assuming a normal distribution) have a height within 3 inches of the mean, or one standard deviation, and that almost all men (about 95%) have a height within 6 inches of the mean, or two standard deviations. If the standard deviation were zero, then all men would be exactly 70 inches, or 5ʹ10ʺ.
One of the great technological breakthroughs of our earliest civilizations was the process used to make cheese. This technology was built upon the use of “starter cultures” to control the “ripening” process of converting milk sugar into lactic acid.
When I sit in a chair, I take for granted it will support me. When I turn on the faucet, I take for granted the water is clean and I won’t get sick if I drink it. And even when I fly, I take it for granted that I’ll land safely.
Is your organization a nonprofit? If so, that means you have a mission to serve a constituency, educate them, advocate for them and provide opportunities for connections, community and commerce. However, being a nonprofit doesn’t mean that you shouldn’t earn a profit.
Customer (and member) loyalty is the holy grail of a successful organization; it’s the measure of success in every relationship—professional or personal.
The economic benefit of customer loyalty is measured by lifetime value (LTV), which is the net present economic contribution of a customer over the number of years they are with you. For example, Cadillac learned that the LTV of an owner was over $1 million—that’s the value of cars purchased, service, parts and referrals. Not bad.
We all know that the federal, state and local regulatory apparatus just isn’t able to keep up with the rate of change occurring within and around the industries they are charged to regulate.
So for any organization that has an annual meeting, industry conference, or trade show there is often an untapped opportunity to help improve the understanding, insight and awareness of key issues, technology and changes that will help regulators better do their jobs. It’s also most likely in favor of those you represent.