We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.
Have you ever thought what it means to be preoccupied? We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.

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We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.
Like many of the quotes that catch my attention, I saw “Change Is Inevitable … Improvement Is Optional” outside of a church that I was driving past. And it got me thinking.

One truth I have come to know and accept is that change is not only inevitable but that EVERYTHING changes. Seasons, relationships, temperature, minds, bodies, governments, currencies, plans … everything. Change occurs from within us and from within the conditions and environment of the world in which we live.

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The Standard Deviation of Life
You remember the concept of standard deviation from high school statistics. It’s the measure of a set of data relative to a mean or a norm. It’s a way to quantify variation. A quick example, courtesy of Wikipedia, tells us that the average height for adult men in the United States is about 70 inches, with a standard deviation of around 3 inches. This means that most men (about 68%, assuming a normal distribution) have a height within 3 inches of the mean, or one standard deviation, and that almost all men (about 95%) have a height within 6 inches of the mean, or two standard deviations. If the standard deviation were zero, then all men would be exactly 70 inches, or 5ʹ10ʺ.

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Who Is Your Competitor?
Seems like an obvious question. Your competitor is anyone operating in your market that offers a similar product or service to yours.

Think for a minute, however, about alternatives to what your organization does as indirect competitors. Think beyond your core direct competitors.

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Don Neal Blog: The Author of Your Event
Does your organization host an event, a conference, a trade show, an annual meeting or a scientific symposium?

If it does, who is the author, the voice, the one person who is the spirit, inspiration and embodiment of the event?

Great events are like great performances, great books, great movies, great stories. And every great story has a single voice, an author. Star Wars had George Lucas, TED had Richard Saul Wurman, Harry Potter had J.K. Rowling, and the World Economic Forum in Davos had Klaus Martin Schwab.

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Don Neal blog: "Prosperity conceals genius, adversity reveals it"
H ow does this quote from the Roman poet Horace relate to us today? It may mean that during these times of comfort for many—a peaceful homeland, a rising stock market, record-low unemployment and an overall sense of national prosperity—the true genius of our time has yet to be revealed.

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Don Neal blog: "Prosperity conceals genius, adversity reveals it"
I’m writing this post in New Orleans and was thinking, is there anyplace in this city that doesn’t sell beignets? If you’ve been to The Big Easy, you know that a beignet is a French donut – fried dough covered with powdered sugar. It is delicious.

The hotel lobby has a kiosk that sells them by the bag every morning; the hotel restaurant offers them; there are beignet shops at every turn. Beignets are ubiquitous, omnipresent and a must-have when you’re in this city.

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Don's Blog: A Strategic Plan for Your Career
Most of us have been through the experience of developing or contributing to an organizational strategic plan. But how many of us have strategic plans for our careers? Exactly! The first question might be, “why not?” The list of answers to that question is too long, so let’s start at a different place. Why do you need a strategic plan for your career?

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The economic filter is, obviously, all about the money. Who can afford what you’re selling, and are you tailoring your offer based on ability to pay? Mercedes-Benz wants to know who can afford their portfolio of cars so they don’t try to sell a $125,000 S-Class to a customer who is better suited to a CLA250 for $32,500. How much do you know about the economic profile of your members so your product development is focused on affordability?

WATCH THE SERIES: Demographics | Geographics | Behavioral | Attitudinal | Economics | Firmographics

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This filter represents the characteristics of a business, the SIC (Standard Industry Classification code), number of employees, annual revenue, etc. If you have businesses as customers, you will serve them better if you cluster them based on common firmographic factors.

WATCH THE SERIES: Demographics | Geographics | Behavioral | Attitudinal | Economics | Firmographics

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