Are You Disney or the Movie Theater?
If you’ve ever wondered why Amazon, Netflix, Hulu and YouTube are producing their own original content and programming, the answer is clear. None of them want to be a “dumb pipe.” Being a utility that carries someone else’s original work, ideas, creativity and “content” is a recipe for low margins and commoditization.

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A New Lens for Conference Designers
It’s long been understood that most business or professional conferences and trade shows have been about the 3 C’s: content, commerce and community. These three legs of the stool for big, national events made sense. Aggregate an array of education and programming known as content. Host a football-field-size trade show with booths and let people wander, looking for the right company that had what the “shopper” was looking for. And bring a community of like-minded people together in the hope that the right people would find each other and build or renew a professional relationship.

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The 3 Screens
If you asked someone to follow you for a day and record the amount of time you interacted with a screen, would your screen time outweigh the amount of time you interact with people face-to-face?

You might think that live media (real human interaction) outweighs digital, but it would be good to know for sure. According to a recent CNN report, Americans spend 10 hours and 39 minutes a day on a screen, consuming media – gorging really. Maybe you’re the exception.

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Don's Blog: Do you "get" your audience?
We all want to be understood: to be heard, listened to, cared about.

We want those who are close to us to “get us.” It’s high praise when you can say to someone, “you get me.” We all know what it means and what it feels like. To get someone you have to care about them. We have to want to know what makes them tick. And, in most long-term professional relationships, no one cares how much you know until they know how much you care (cheesy but still true).

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Don's Blog: Who is your Alexa?
Marketers have long known about the awareness continuum–the process of moving a shopper or a potential new customer from a state of unawareness to awareness, then to interest, consideration, trial, purchase, repurchase, and ultimately loyalty and brand advocacy.

In a recent WSJ article, Amazon Takes Over The World, I was surprised to learn that 55% of searches for products begin on Amazon, not Google. The author points out that “Amazon could be described as a search engine with a warehouse attached to it.”

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We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.
Have you ever thought what it means to be preoccupied? We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.

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We all know what it feels like to be in the company of someone who is: not paying attention, not hearing, not listening, maybe even looking away—in a word, not being mindful.
Like many of the quotes that catch my attention, I saw “Change Is Inevitable … Improvement Is Optional” outside of a church that I was driving past. And it got me thinking.

One truth I have come to know and accept is that change is not only inevitable but that EVERYTHING changes. Seasons, relationships, temperature, minds, bodies, governments, currencies, plans … everything. Change occurs from within us and from within the conditions and environment of the world in which we live.

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The Standard Deviation of Life
You remember the concept of standard deviation from high school statistics. It’s the measure of a set of data relative to a mean or a norm. It’s a way to quantify variation. A quick example, courtesy of Wikipedia, tells us that the average height for adult men in the United States is about 70 inches, with a standard deviation of around 3 inches. This means that most men (about 68%, assuming a normal distribution) have a height within 3 inches of the mean, or one standard deviation, and that almost all men (about 95%) have a height within 6 inches of the mean, or two standard deviations. If the standard deviation were zero, then all men would be exactly 70 inches, or 5ʹ10ʺ.

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Who Is Your Competitor?
Seems like an obvious question. Your competitor is anyone operating in your market that offers a similar product or service to yours.

Think for a minute, however, about alternatives to what your organization does as indirect competitors. Think beyond your core direct competitors.

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A Different Kind of Eclipse
Today marks the first total solar eclipse in the United States since 1979. Most of us will either experience it live or watch it on video. This will be a shared national experience, a nice momentary intermission from our daily groove, and I, for one, am looking forward to it..

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