Don's Blog: Nonprofit is a Tax Status, NOT a Business Model
Is your organization a nonprofit? If so, that means you have a mission to serve a constituency, educate them, advocate for them and provide opportunities for connections, community and commerce. However, being a nonprofit doesn’t mean that you shouldn’t earn a profit.

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360 Live Media Founder & CEO Don Neal was onsite at the 2017 Aspen Ideas Festival. Watch as he shares three insights for experience designers and event professionals.

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Don's Blog | What Kind of Loyalty Does Your Organization Engender?
Customer (and member) loyalty is the holy grail of a successful organization; it’s the measure of success in every relationship—professional or personal.

The economic benefit of customer loyalty is measured by lifetime value (LTV), which is the net present economic contribution of a customer over the number of years they are with you. For example, Cadillac learned that the LTV of an owner was over $1 million—that’s the value of cars purchased, service, parts and referrals. Not bad.

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360 Live Media Don Neal | Event as Advocacy
We all know that the federal, state and local regulatory apparatus just isn’t able to keep up with the rate of change occurring within and around the industries they are charged to regulate.

So for any organization that has an annual meeting, industry conference, or trade show there is often an untapped opportunity to help improve the understanding, insight and awareness of key issues, technology and changes that will help regulators better do their jobs. It’s also most likely in favor of those you represent.

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Don's Blog | IT HAPPENED AGAIN
For anyone who is interested in watching disruption occur right before their very eyes and if your organization has an event that is focused on serving a specific industry, it’s time to pay attention.

The entrepreneurs who disrupted the financial services event marketplace AND the retail event space are now disrupting the healthcare event landscape.

First, a quick step back in time. After launching and then, five years later, selling Money20/20 for $100 million, the founders of this new event launched Shoptalk, a new event that blew up the status quo for retail event organizers.

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Don Neal Blog: The Author of Your Event
Does your organization host an event, a conference, a trade show, an annual meeting or a scientific symposium?

If it does, who is the author, the voice, the one person who is the spirit, inspiration and embodiment of the event?

Great events are like great performances, great books, great movies, great stories. And every great story has a single voice, an author. Star Wars had George Lucas, TED had Richard Saul Wurman, Harry Potter had J.K. Rowling, and the World Economic Forum in Davos had Klaus Martin Schwab.

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Don's Blog What Happens When an 800lb Competitor Comes to Town?
I went to Barcelona in 2013 to experience Mobile World Congress (MWC), the massive mobile industry trade show and conference.

What struck me about MWC was its scale, energy, buzz and dominance. It was “a thing.” The Barcelona event now attracts more than 100,000 attendees, and in 2014 the organizers, GSMA, rebranded their China event, calling it MWC Shanghai.

Now the interesting part.

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360 Live Media Founder & CEO Don Neal was onsite at the American Institute of Architect’s annual meeting to hear former First Lady Michelle Obama give her first keynote address since leaving the White House. Watch to see how Obama connected to the audience as a keynote speaker.

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Don's Blog Social Media Meets Live Media
The Wall Street Journal just published an article highlighting the power of conferences and social media. It’s a great read for anyone who attends, plans or is responsible for a conference.

A conference is designed for people to confer, consult and discuss matters of common interest. Let’s build that out a bit by starting with a notion that live media (a conference, meeting, festival, trade show, etc.) is the original social media. Remember that media is a medium of conveyance—a forum for communication. A collection of mediums that we call media.

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