Are You Disney or the Movie Theater?
If you’ve ever wondered why Amazon, Netflix, Hulu and YouTube are producing their own original content and programming, the answer is clear. None of them want to be a “dumb pipe.” Being a utility that carries someone else’s original work, ideas, creativity and “content” is a recipe for low margins and commoditization.

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A New Lens for Conference Designers
It’s long been understood that most business or professional conferences and trade shows have been about the 3 C’s: content, commerce and community. These three legs of the stool for big, national events made sense. Aggregate an array of education and programming known as content. Host a football-field-size trade show with booths and let people wander, looking for the right company that had what the “shopper” was looking for. And bring a community of like-minded people together in the hope that the right people would find each other and build or renew a professional relationship.

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The 3 Screens
If you asked someone to follow you for a day and record the amount of time you interacted with a screen, would your screen time outweigh the amount of time you interact with people face-to-face?

You might think that live media (real human interaction) outweighs digital, but it would be good to know for sure. According to a recent CNN report, Americans spend 10 hours and 39 minutes a day on a screen, consuming media – gorging really. Maybe you’re the exception.

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And You Think Health Care Is Complicated
You may have never been to a medical conference or a scientific meeting, but I have, and I’ll tell you they are something to behold.

This past week I hosted a group of medical society executives to talk about the challenges and opportunities they are facing with the physicians, nurses, researchers, academics, medical students, residents and a myriad of other cohorts in the communities they serve.

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Don's Blog: Do you "get" your audience?
We all want to be understood: to be heard, listened to, cared about.

We want those who are close to us to “get us.” It’s high praise when you can say to someone, “you get me.” We all know what it means and what it feels like. To get someone you have to care about them. We have to want to know what makes them tick. And, in most long-term professional relationships, no one cares how much you know until they know how much you care (cheesy but still true).

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Don's Blog: Who is your Alexa?
Marketers have long known about the awareness continuum–the process of moving a shopper or a potential new customer from a state of unawareness to awareness, then to interest, consideration, trial, purchase, repurchase, and ultimately loyalty and brand advocacy.

In a recent WSJ article, Amazon Takes Over The World, I was surprised to learn that 55% of searches for products begin on Amazon, not Google. The author points out that “Amazon could be described as a search engine with a warehouse attached to it.”

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Don's Blog: Nonprofit is a Tax Status, NOT a Business Model
Is your organization a nonprofit? If so, that means you have a mission to serve a constituency, educate them, advocate for them and provide opportunities for connections, community and commerce. However, being a nonprofit doesn’t mean that you shouldn’t earn a profit.

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360 Live Media Founder & CEO Don Neal was onsite at the 2017 Aspen Ideas Festival. Watch as he shares three insights for experience designers and event professionals.

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Don's Blog | What Kind of Loyalty Does Your Organization Engender?
Customer (and member) loyalty is the holy grail of a successful organization; it’s the measure of success in every relationship—professional or personal.

The economic benefit of customer loyalty is measured by lifetime value (LTV), which is the net present economic contribution of a customer over the number of years they are with you. For example, Cadillac learned that the LTV of an owner was over $1 million—that’s the value of cars purchased, service, parts and referrals. Not bad.

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360 Live Media Don Neal | Event as Advocacy
We all know that the federal, state and local regulatory apparatus just isn’t able to keep up with the rate of change occurring within and around the industries they are charged to regulate.

So for any organization that has an annual meeting, industry conference, or trade show there is often an untapped opportunity to help improve the understanding, insight and awareness of key issues, technology and changes that will help regulators better do their jobs. It’s also most likely in favor of those you represent.

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