Don's Blog: Nonprofit is a Tax Status, NOT a Business Model
Is your organization a nonprofit? If so, that means you have a mission to serve a constituency, educate them, advocate for them and provide opportunities for connections, community and commerce. However, being a nonprofit doesn’t mean that you shouldn’t earn a profit.

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Don's Blog | What Kind of Loyalty Does Your Organization Engender?
Customer (and member) loyalty is the holy grail of a successful organization; it’s the measure of success in every relationship—professional or personal.

The economic benefit of customer loyalty is measured by lifetime value (LTV), which is the net present economic contribution of a customer over the number of years they are with you. For example, Cadillac learned that the LTV of an owner was over $1 million—that’s the value of cars purchased, service, parts and referrals. Not bad.

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360 Live Media Don Neal | Event as Advocacy
We all know that the federal, state and local regulatory apparatus just isn’t able to keep up with the rate of change occurring within and around the industries they are charged to regulate.

So for any organization that has an annual meeting, industry conference, or trade show there is often an untapped opportunity to help improve the understanding, insight and awareness of key issues, technology and changes that will help regulators better do their jobs. It’s also most likely in favor of those you represent.

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Don Neal Blog: The Author of Your Event
Does your organization host an event, a conference, a trade show, an annual meeting or a scientific symposium?

If it does, who is the author, the voice, the one person who is the spirit, inspiration and embodiment of the event?

Great events are like great performances, great books, great movies, great stories. And every great story has a single voice, an author. Star Wars had George Lucas, TED had Richard Saul Wurman, Harry Potter had J.K. Rowling, and the World Economic Forum in Davos had Klaus Martin Schwab.

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