And You Think Health Care Is Complicated
You may have never been to a medical conference or a scientific meeting, but I have, and I’ll tell you they are something to behold.

This past week I hosted a group of medical society executives to talk about the challenges and opportunities they are facing with the physicians, nurses, researchers, academics, medical students, residents and a myriad of other cohorts in the communities they serve.

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The only time any of us ever wanted to hear this question was when we were under the age of 10. Why?

A recent WSJ article titled “When Did You First Feel Old?” by Clare Ansberry, got me thinking: when did I first feel old? And the answer – not yet.

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Don's Blog: Do you "get" your audience?
We all want to be understood: to be heard, listened to, cared about.

We want those who are close to us to “get us.” It’s high praise when you can say to someone, “you get me.” We all know what it means and what it feels like. To get someone you have to care about them. We have to want to know what makes them tick. And, in most long-term professional relationships, no one cares how much you know until they know how much you care (cheesy but still true).

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Don's Blog: Who is your Alexa?
Marketers have long known about the awareness continuum–the process of moving a shopper or a potential new customer from a state of unawareness to awareness, then to interest, consideration, trial, purchase, repurchase, and ultimately loyalty and brand advocacy.

In a recent WSJ article, Amazon Takes Over The World, I was surprised to learn that 55% of searches for products begin on Amazon, not Google. The author points out that “Amazon could be described as a search engine with a warehouse attached to it.”

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Don's Blog: Nonprofit is a Tax Status, NOT a Business Model
Is your organization a nonprofit? If so, that means you have a mission to serve a constituency, educate them, advocate for them and provide opportunities for connections, community and commerce. However, being a nonprofit doesn’t mean that you shouldn’t earn a profit.

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Don's Blog | What Kind of Loyalty Does Your Organization Engender?
Customer (and member) loyalty is the holy grail of a successful organization; it’s the measure of success in every relationship—professional or personal.

The economic benefit of customer loyalty is measured by lifetime value (LTV), which is the net present economic contribution of a customer over the number of years they are with you. For example, Cadillac learned that the LTV of an owner was over $1 million—that’s the value of cars purchased, service, parts and referrals. Not bad.

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Don's Blog | IT HAPPENED AGAIN
For anyone who is interested in watching disruption occur right before their very eyes and if your organization has an event that is focused on serving a specific industry, it’s time to pay attention.

The entrepreneurs who disrupted the financial services event marketplace AND the retail event space are now disrupting the healthcare event landscape.

First, a quick step back in time. After launching and then, five years later, selling Money20/20 for $100 million, the founders of this new event launched Shoptalk, a new event that blew up the status quo for retail event organizers.

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Don Neal Blog: The Author of Your Event
Does your organization host an event, a conference, a trade show, an annual meeting or a scientific symposium?

If it does, who is the author, the voice, the one person who is the spirit, inspiration and embodiment of the event?

Great events are like great performances, great books, great movies, great stories. And every great story has a single voice, an author. Star Wars had George Lucas, TED had Richard Saul Wurman, Harry Potter had J.K. Rowling, and the World Economic Forum in Davos had Klaus Martin Schwab.

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Don Neal blog: "Prosperity conceals genius, adversity reveals it"
H ow does this quote from the Roman poet Horace relate to us today? It may mean that during these times of comfort for many—a peaceful homeland, a rising stock market, record-low unemployment and an overall sense of national prosperity—the true genius of our time has yet to be revealed.

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Don Neal blog: "Prosperity conceals genius, adversity reveals it"
I’m writing this post in New Orleans and was thinking, is there anyplace in this city that doesn’t sell beignets? If you’ve been to The Big Easy, you know that a beignet is a French donut – fried dough covered with powdered sugar. It is delicious.

The hotel lobby has a kiosk that sells them by the bag every morning; the hotel restaurant offers them; there are beignet shops at every turn. Beignets are ubiquitous, omnipresent and a must-have when you’re in this city.

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