Don's Blog: Nonprofit is a Tax Status, NOT a Business Model
Is your organization a nonprofit? If so, that means you have a mission to serve a constituency, educate them, advocate for them and provide opportunities for connections, community and commerce. However, being a nonprofit doesn’t mean that you shouldn’t earn a profit.

Share:
Reading time: 1 min
Don's Blog | What Kind of Loyalty Does Your Organization Engender?
Customer (and member) loyalty is the holy grail of a successful organization; it’s the measure of success in every relationship—professional or personal.

The economic benefit of customer loyalty is measured by lifetime value (LTV), which is the net present economic contribution of a customer over the number of years they are with you. For example, Cadillac learned that the LTV of an owner was over $1 million—that’s the value of cars purchased, service, parts and referrals. Not bad.

Share:
Reading time: 2 min
Don's Blog | IT HAPPENED AGAIN
For anyone who is interested in watching disruption occur right before their very eyes and if your organization has an event that is focused on serving a specific industry, it’s time to pay attention.

The entrepreneurs who disrupted the financial services event marketplace AND the retail event space are now disrupting the healthcare event landscape.

First, a quick step back in time. After launching and then, five years later, selling Money20/20 for $100 million, the founders of this new event launched Shoptalk, a new event that blew up the status quo for retail event organizers.

Share:
Reading time: 2 min
Don Neal Blog: The Author of Your Event
Does your organization host an event, a conference, a trade show, an annual meeting or a scientific symposium?

If it does, who is the author, the voice, the one person who is the spirit, inspiration and embodiment of the event?

Great events are like great performances, great books, great movies, great stories. And every great story has a single voice, an author. Star Wars had George Lucas, TED had Richard Saul Wurman, Harry Potter had J.K. Rowling, and the World Economic Forum in Davos had Klaus Martin Schwab.

Share:
Reading time: 2 min
Don Neal blog: "Prosperity conceals genius, adversity reveals it"
H ow does this quote from the Roman poet Horace relate to us today? It may mean that during these times of comfort for many—a peaceful homeland, a rising stock market, record-low unemployment and an overall sense of national prosperity—the true genius of our time has yet to be revealed.

Share:
Reading time: 1 min
Don Neal blog: "Prosperity conceals genius, adversity reveals it"
I’m writing this post in New Orleans and was thinking, is there anyplace in this city that doesn’t sell beignets? If you’ve been to The Big Easy, you know that a beignet is a French donut – fried dough covered with powdered sugar. It is delicious.

The hotel lobby has a kiosk that sells them by the bag every morning; the hotel restaurant offers them; there are beignet shops at every turn. Beignets are ubiquitous, omnipresent and a must-have when you’re in this city.

Share:
Reading time: 2 min
Don's Blog: A Strategic Plan for Your Career
Most of us have been through the experience of developing or contributing to an organizational strategic plan. But how many of us have strategic plans for our careers? Exactly! The first question might be, “why not?” The list of answers to that question is too long, so let’s start at a different place. Why do you need a strategic plan for your career?

Share:
Reading time: 2 min
Don's Blog What Happens When an 800lb Competitor Comes to Town?
I went to Barcelona in 2013 to experience Mobile World Congress (MWC), the massive mobile industry trade show and conference.

What struck me about MWC was its scale, energy, buzz and dominance. It was “a thing.” The Barcelona event now attracts more than 100,000 attendees, and in 2014 the organizers, GSMA, rebranded their China event, calling it MWC Shanghai.

Now the interesting part.

Share:
Reading time: 2 min
Don's Blog Whose Culture Is It Anyway?
The benefit of hindsight has led me to a few observations and a perspective on culture that I wanted to share as my company celebrates its sixth anniversary this week.

Share:
Reading time: 3 min

This filter involves segmenting your market based on characteristics of physical location such as proximity to your annual event or regional factors impacting your industry. What geographic characteristics matter to your audience?

WATCH THE SERIES: Demographics | Geographics | Behavioral | Attitudinal | Economics | Firmographics

Save

Share:
Reading time: 1 min
Page 1 of 212