Hi, I'm Don Neal and welcome to what I hope you'll find is a fresh approach to how you think about your business, your job and, occasionally, your life. I Iook forward to hearing your questions, ideas and feedback.

Thanks, and here's to the future.

Don's Blog: A Strategic Plan for Your Career
Most of us have been through the experience of developing or contributing to an organizational strategic plan. But how many of us have strategic plans for our careers? Exactly! The first question might be, “why not?” The list of answers to that question is too long, so let’s start at a different place. Why do you need a strategic plan for your career?

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The economic filter is, obviously, all about the money. Who can afford what you’re selling, and are you tailoring your offer based on ability to pay? Mercedes-Benz wants to know who can afford their portfolio of cars so they don’t try to sell a $125,000 S-Class to a customer who is better suited to a CLA250 for $32,500. How much do you know about the economic profile of your members so your product development is focused on affordability?

WATCH THE SERIES: Demographics | Geographics | Behavioral | Attitudinal | Economics | Firmographics

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This filter represents the characteristics of a business, the SIC (Standard Industry Classification code), number of employees, annual revenue, etc. If you have businesses as customers, you will serve them better if you cluster them based on common firmographic factors.

WATCH THE SERIES: Demographics | Geographics | Behavioral | Attitudinal | Economics | Firmographics

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Don's Blog What Happens When an 800lb Competitor Comes to Town?
I went to Barcelona in 2013 to experience Mobile World Congress (MWC), the massive mobile industry trade show and conference.

What struck me about MWC was its scale, energy, buzz and dominance. It was “a thing.” The Barcelona event now attracts more than 100,000 attendees, and in 2014 the organizers, GSMA, rebranded their China event, calling it MWC Shanghai.

Now the interesting part.

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360 Live Media Founder & CEO Don Neal was onsite at the American Institute of Architect’s annual meeting to hear former First Lady Michelle Obama give her first keynote address since leaving the White House. Watch to see how Obama connected to the audience as a keynote speaker.

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The attitudinal filter can be tricky to measure, but it is extremely powerful. What psychographic characteristics or attitudes do your customers exhibit? Are they conservative or progressive, empirical or free-thinking? What are their beliefs and values? These are the forces that drive behavior, the root cause of why we do what we do.

WATCH THE SERIES: Demographics | Geographics | Behavioral | Attitudinal | Economics | Firmographics

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Don's Blog Whose Culture Is It Anyway?
The benefit of hindsight has led me to a few observations and a perspective on culture that I wanted to share as my company celebrates its sixth anniversary this week.

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This filter involves segmenting your market based on characteristics of physical location such as proximity to your annual event or regional factors impacting your industry. What geographic characteristics matter to your audience?

WATCH THE SERIES: Demographics | Geographics | Behavioral | Attitudinal | Economics | Firmographics

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Don's Blog Social Media Meets Live Media
The Wall Street Journal just published an article highlighting the power of conferences and social media. It’s a great read for anyone who attends, plans or is responsible for a conference.

A conference is designed for people to confer, consult and discuss matters of common interest. Let’s build that out a bit by starting with a notion that live media (a conference, meeting, festival, trade show, etc.) is the original social media. Remember that media is a medium of conveyance—a forum for communication. A collection of mediums that we call media.

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360 Live Media CEO and Founder Don Neal explains why looking at behavioral characteristics is the most predictive way to know how to better serve your members in the future.

WATCH THE SERIES: DemographicsGeographicsBehavioralAttitudinalEconomicsFirmographics

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